At the AsiaRice Web Site, viewers can explore how rice has sculpted Asia's history; discover Asia's rich rice heritage through ceremonies, festivals, faces, and tales; learn how rice scientists are trying to solve the daunting challenges of growing more rice in harmony with the environment; surprise your family by trying some of the delicious (and healthy!) rice recipes; and find out how to get involved to ensure a prosperous future for Asia.

IFEG A/S is a Danish technology company focused on research, development and selling of licence agreements and application technology to the bakery industry world wide.